Are big companies using SEO?
When it comes to wanting to be successful both large and small companies are no different, but one big difference in how they work is in some aspects of SEO or search engine optimization. SEO tactics include things like link building, keyword usage, website design, content improvements, etc.
Here is how some of those larger companies are using SEO to make a profit and get noticed by potential clients compared to smaller ones:
Money is A Big Factor with Big Business SEO
All businesses have to compete with each other for customers, but large ones have more money to spend on things like SEO or other success tactics. Bigger companies can hire the best SEO consultants and be able to do the research in recent updates, and other things that will help them to get ranked highly in Google and the other search engines on their business websites.
SEO consultants can sometimes be expensive and smaller companies may not have the funds to invest in the ones that have the most experience if they charge high rates. However, one thing that a local small business owner has that is an advantage over a larger one is that local clients are usually more loyal and want a smaller company that they can deal with on a more personal level.
Plus, a big company needs to realize that smaller businesses may have more insight into their local customers and so they have to work harder and spend their additional funds wisely if they want to beat out the other companies and appear first in the search engine listings.
Big Companies Have More Options
Another advantage is that a larger company may have more websites and this can help them to have more chances to appear at the top of the search engine ratings. Then they can use good SEO tactics on each of these sites and optimize them for specific target audiences. This gives them a bigger piece of the advertising pie and they can then make more profits than a smaller company.
These companies also normally have a lot more products and services than smaller ones and so they can use SEO to do things like write up more articles on those products and place them on multiple website pages, set up more blogs or Facebook pages, and focus their SEO optimization on specific products and not just the website itself. This can lead to more ways for a potential customer go get whatever it is solved through that product and if it is mentioned more because the bigger company has more options, then the bigger company will get the customer instead of the smaller one.
Bigger Companies are More Established
Plus, a bigger company is usually much more established than the smaller ones and so its websites are possible of a higher standard to begin with. That means that Google and the other search engines have been indexing it for longer period of time and if they optimize those sites even more with current SEO strategies, then it is bound to help them to get even more visitors and ultimately more sales.
SEO tactics can of course work for any sort of business large or small, but it is in how these places use SEO that will make the difference. If a smaller company does a better job, even if the larger ones have more money to spend, the smaller one could beat it out in the search engine rankings. Money isn’t everything and skill plays a big role in using current SEO tactics.
Skills Beat Out Money in Some Cases
For instance, if a smaller company has written better articles about their topic that exactly meet the needs of their potential customer, and then their site could get ranked higher than a large company that tries to just put out bulk, but not useful and targeted articles. Larger companies also have the potential for making things like better quality videos than a small company and videos are very hot when it comes to SEO strategies.
But they need to make sure that the script contains useful info for the customer and not just glitzy special effects as in the long run that isn’t what the customer needs or wants. They just want solutions to their problem and want to find answers on the website they go to.
All in all SEO tactics are vital for any business to use no matter how small or how large they are. The larger companies are indeed using SEO as they should be or else they too will have a harder time of getting traffic and potential customers to their sites just like the smaller ones. It all boils down to efficient usage of current and up to date SEO tactics and honest usage of them by all businesses.
